Artimagen offers specialised services for professional audiovisual productions and has a production pipeline, amongst other cutting edge technology, that is geared towards digital editing systems that allows them to produce television and cinema ads, infomercials, documentaries, TV programmes, sound effects, graphical elements, multimedia productions, websites and more.

Artimagen is involved with almost all areas of production and audiovisual post-production. Which area do you feel most comfortable in?

We feel at home in all areas, as you can see. We get involved in practically everything: ads, documentaries, TV programmes, animations. We do the filming and then we work on the post-production ourselves. This way, the subjects we cover are handled by us from start to finish. It really depends on the season, that's what decides us to specialise in one area or another. For instance, when market needs demanded it, we spent a lot of time specialising in documentaries. One of our most recent productions is called "Tierra de Caballeros" (Land of Knights). Right now, we're being asked a lot for ads and therefore we've produced a bunch of them for television, like the most recent FARCAMA (The artists of Castille La Mancha show) campaign and for FENAVIN (the National Wine Expo).

How long have you been using the Video Toaster?

We've been using it since the Video Toaster [2] came out. To give you an idea, thanks to its abilities and quantity of its tools, and its flexibility of use, we use it for every project we get given. From simple editing all the way through to the most complex compositing, taking in 3D graphics along the way.

What was it that decided you to go with the Video Toaster as your video editing and production tool?

When we looked at getting new equipment, we already had an idea fixed firmly in our heads - that we should be able to work uncompressed to get the best quality in real-time. The Video Toaster offered us that plus the ability to work in other compressions and other formats. One of our future projects is to make content for the television given that the Video Toaster gives us the ability thanks to its production suite.

Outside traditional editing and production work, is there another area that this equipment has facilitated that you weren't expecting?

We always lacked time to preview and test the final results of some compositing or rotoscoping operations on a monitor. The Video Toaster does it quickly and the results are superb.