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Jurgen
Ziewe
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02/07/2004 |
| Jurgen came to England
nearly thirty years ago and became a well-known
illustrator producing posters, postcards book covers
and more. We speak to him about his work, his inspiration
and why he uses LightWave. |
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Tell
us a bit about yourself.
I studied fine art at Hamburg
Academy. I came to England in 1975 and worked
as a designer in various agencies but I really
considered myself to be an abstract painter deep
down. I embraced my role as fulltime illustrator
when I was made redundant in 1993. I produced
a set of large glossy postcards using StrataVision
and PhotoShop 2. These I peddled from shop to
shop in London and the South of England. They
were soon very successful and sold globally.
This attracted the attention
of the poster publisher Athena who wanted to commission
a background for one of their posters. I turned
this down. But the rejection seemed to encourage
them to return and they came back to commission
a couple of posters. Both were instant hits, then
every publisher wanted one and in the end I had
over fifty posters published - mainly created
in 3D with fractal elements.
Some became very popular while
others didn't make it into reprint, but it all
culminated in a book of my work (New Territories),
which was published in 1997. At the time it was
almost unique. Since then, 3D software has advanced
so rapidly, that it makes the work look dated.
I am almost glad it's no longer in print.
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Why did you end up in the
UK?
Its a long story, but
I met my wife when on holiday in the UK. We lost
contact and four years later we met again via
a series of bizarre coincidences. We took the
hint and got married. I liked England, so we decided
to live over here.
Are you still creating postcards
or posters?
I still do posters, when I
am asked, but the market has changed dramatically
over the last three or four years. Nearly all
the big poster companies have disappeared from
the scene, Scandecor, Verkerke, Athena, Wizard
& Genius, Cartel and Splash. Its more
about celebrities, film and pop icons at present.
Art has become very fringy and I think the days
when I could sell 200,000 of one poster are numbered.
Yet taste changes and there may be a second time
round.
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| When
did you see LightWave for the first time?
I had chosen the Apple Mac
as my platform to earn money but there wasn't
a great deal of 3D software from which to choose.
I saw a demo of LightWave on a Dec Alpha at a
computer fair in 1995. I was hugely impressed
and considered buying the whole system together
with LightWave, but the combined cost put me off
and instead I walked home with Animation Master
- which I never used.
Then, in 1998, I was hired
by a studio to art direct and animate a series
of short TV commercials for Lego. One of the animators
on the team used LightWave and I was both inspired
and a little envious when I watched him turn out
complex animated models.
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| When
did you first start using it?
I bought LightWave 5.6 there
and then, which had only recently arrived on the
Mac and vowed to use only this from then on. Despite
having bought every available book on the program,
I was so busy at the time that I could barely
afford a moment to learn it! I was looking out
for a project with enough production lead-time
to earn while I learned.
This job came from an advertising
agency that commissioned a 48-sheet poster for
a large investment company. It was only a couple
of words sitting on top of one another and placed
in a photographed landscape, but it was a great
start. I learned more than I needed to for the
job, which added to the reward of the poster appearing
on big billboards nationwide.
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Jurgen
Ziewe |
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